LinkedIn Coaching by Yai Vargas: Elevate Your Professional Brand

“LinkedIn continues to be the most effective platform for professionals.”

For Organizations:

A Professional Branding & Thought Leadership workshop will focus on building confidence, connection and authenticity. Your employees, diversity committee and ERG leaders will be able to build their brand, identify their industry subject matter expertise and most importantly, help bring more diverse candidates to your organization.

Topics to be Covered in 60 Minute Workshop:

❏ Optimizing Your Profile for Clarity, Focus & Confidence
❏ Communications Cadence: When and & What to Post
❏ Using Your Culture & Authenticity as a Differentiator
❏ Evolving as a Thought Leader in your Industry
❏ Defining Your Subject Matter Expertise
❏ How to Help Your Company Source Diverse Candidates

For Individuals:

Let’s work together on your personal LinkedIn strategy. You’re on the rise and you need to establish a refined brand on LinkedIn. Up to now you never really gave much attention to your LinkedIn profile but that has to change if you want to grow as a leader.

Whether you’re looking to climb the ladder or make a lateral move into the unknown, let’s build your professional profile so you stand out from the crowd.

When you work with me on LinkedIn you’ll learn:

❏ How to be your authentic self in all your posts, articles
❏ How to create content people actually connect with
❏ How to do everything on this platform for FREE! (No premium accounts)
❏ How to connect with people you admire and hope to collaborate with
❏ How to build a network that refers you on a daily basis
❏ How to plan your next career hop and help others do the same

Happy Clients!

“I attended Yai's presentation on "Using LinkedIn for Your Business" at the PA Conference for Women in October. It was informative and Yai was clearly an expert on using LinkedIn. She demonstrated in proficiency so much that I became one of her clients after her presentation. We worked online and via the phone for three sessions for a very reasonable price. She taught me a lot and guided me to a much better LinkedIn profile and presence. If you want to use LinkedIn more to benefit your business, I highly recommend Yai to help you get there.”

"I cant say enough about Yai. Professional, organized, and listens! I knew Yai from a previous employer, where she was always ready to help and approach anything with new ideas. Now, she helped me clean up my LinkedIn profile and it allowed me connect with people on a personal level. Increased my network by about 350 connections in about 3-4 months. I mean strategic connections in the market that I work in. Not only did she help me with that, but gave me ideas on how to look for the type of people I want to connect with. I plan to work with her again soon. You can’t go wrong with Yai’s coaching!"

"When I started searching for a new job last year, I thought that I tried everything possible. I contacted friends for recommendations, went to company websites to apply directly for jobs, and looked through job boards from alumni and other associations that I am affiliated with. Of course I heard of LinkedIn but didn't believe that I could actually find a job on there. I had tried before and it seemed like there were too many applicants to ever be contacted for a position. When I told Yai about my failed search she encouraged me to try LinkedIn again. She looked at my page and was not happy with what she saw. She told me specific changes that need to be made, one of the most important was to add a professional headshot. Once the page met Yai's standards, I started my search again. Sounds crazy, but within two weeks I was being contacted for interviews. Shortly after, I accepted a position at a top asset management firm."

"As a recent college graduate, I quickly discovered how important LinkedIn would be for my career growth. Thus, I met Yai through a LinkedIn workshop that I discovered on Eventbrite where she was the host. During this workshop, Yai was patient, well-prepared, and knowledgeable as she taught strategies for using LinkedIn. Her bubbling charisma and warm personality created an atmosphere that fostered learning, engagement and community between myself and over a dozen other workshop attendees. Not only did Yai help me with my career prospects via this LinkedIn training, she exceeded my expectations by connecting me with a colleague of hers to grow my network. I look forward to additional training content that Yai produces and I’m excited to see her succeed as she continues to help professionals like myself excel in their career."